A new item from YMC is this brown sweater. It comes from the Spring/Summer Collection 2011 and would be perfect for the cool Spring evenings. It’s a hooded fleece lined sweatshirt with a button up placket. The chest features a button closing pocket and two side pockets. A cotton/polyester mix, this sweatshirt will keep you warm but not make you overheat in the upcoming months.
You can buy it online at Aphrodite Mens Clothing or see the whole YMC clothing range at Aphrodite Clothing UK.
Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing. YMC Clothing has quietly grown to become a highly significant dsign label.
When asked how he saw the future of design, graphic artist Raymond Loewy, pioneer of American Industrial Design reasoned that “you must create your own design style”, it is this philosophy that inspires YMC.
YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. Collection gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.
Inspired by the philosophy of Raymond Lowey – pioneer of American Industrial Design – who reasoned that ‘You must create your own design style’; Fraser Moss and Jimmy Collins formed YMC. They established a brand that fulfilled the needs of those looking for functional and modern clothing and was not influenced by seasonal trends. This gave YMC clothing a timeless quality; and allowed men to create their own style.
